LOM created the 2002 Zutano marketing campaign by using the image of children and double entendre metaphors that show a fun, fashion forward children's apparel company. This campaign was also integrated into Zutano's on-line co-op advertising program for their retailers. The goal for the program is to maintain the continuity of their brand image, as well as a cost effective way for Zutano retailers to advertise.

Designer: Serena Fox